Title Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
Authors: Perry Marshall (Goodreads Author), Keith Krance, Thomas Meloche
Lenght: 300 pages
Reviewed by: Laurie
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook's newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks.
Updates specific to this edition include:
The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election
Even though Facebook changes daily, this book can still help any business to some degree.
I was surprised to find a chapter on “How to find your perfect audience,” I know so many authors, bloggers, and handmade business that has no clue how to use their pages insights to find their audience, so for someone that wants to learn more on how is on their pages insights works for them, than this book is for you.
If you looking to build your page with tons of likes by advertising give this book a try, but keep in mind if you’re not a graphic artist or a designer than please get someone to create your ads so they don’t suck, you want to grab likes not run them off and I have seen some ads that totally sucks and had me running away instead of liking their page.
Now, they just need to create a book on how to keep the audience you just gained by placing ads. We all know how crafty Facebook is by hiding post even if you hit get notifications on the pages. I have been an admin on a few pages that have over 10k likes and the only 1k people would see the post, crazy, you pay to get them but yet Facebook hides your post so then you lose them, kind of a double edge sword here.